Author Question: The expected outcomes from fundamental and implementation decisions are enhancing brand equity and ... (Read 104 times)

sabina

  • Hero Member
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The expected outcomes from fundamental and implementation decisions are enhancing brand equity and establishing momentum.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The objective of marketing communications is to enhance brand equity as a means of moving customers to favorable action toward the brand.
 a. True
  b. False
 Indicate whether the statement is true or false



Viet Thy

  • Sr. Member
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  • Posts: 329
Answer to Question 1

False

Answer to Question 2

True



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