An aggressive promotional campaign directed at trade sales is necessary when a product is
a. Introduced by a startup firm
b. At peak sales growth
c. In decline
d. Offered on the Web
e. Unknown to target market consumers
Question 2
In most organizations purchasers are assigned to teams on a part time basis. Which of the following are problems with this approach?
I. Purchasers are rewarded for completing their functional duties versus team duties.
II. It can be difficult to obtain commitment from members who face conflicting demands on their time.
a. II only
b. I only
c. Both I and II
d. Neither I or II
Atlantic Slave Trade, 1451–1870
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