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Author Question: An aggressive promotional campaign directed at trade sales is necessary when a product is a. ... (Read 91 times)

cagreen833

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on: Jun 29, 2018
An aggressive promotional campaign directed at trade sales is necessary when a product is
 a. Introduced by a startup firm
  b. At peak sales growth
  c. In decline
  d. Offered on the Web
  e. Unknown to target market consumers

Question 2

In most organizations purchasers are assigned to teams on a part time basis. Which of the following are problems with this approach?
  I. Purchasers are rewarded for completing their functional duties versus team duties.
  II. It can be difficult to obtain commitment from members who face conflicting demands on their time.
 a. II only
 b. I only
 c. Both I and II
 d. Neither I or II


Jayson

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

c


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