Author Question: An organization needs to reach out to a specific target audience, and has decided that it wants to ... (Read 146 times)

OSWALD · **on:** Jun 29, 2018

An organization needs to reach out to a specific target audience, and has decided that it wants to use social media advertising to do so. It wants to buy specific keywords to accurately target the audience who would want to see these ads. The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy. Which of the following advertising revenue models would best suit the organizations's needs?
a. Bidding for ad words
b. Pay-per-click
c. I-Traffic Index
d. Pop-under ads

Question 2

The set of brands that comes to mind when a category is mentioned is referred to as .
a. an external search
b. conversion
c. cognitive dissonance
d. an evoked set