This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: An organization needs to reach out to a specific target audience, and has decided that it wants to ... (Read 90 times)

OSWALD

  • Hero Member
  • *****
  • Posts: 580
on: Jun 29, 2018
An organization needs to reach out to a specific target audience, and has decided that it wants to use social media advertising to do so. It wants to buy specific keywords to accurately target the audience who would want to see these ads. The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy. Which of the following advertising revenue models would best suit the organizations's needs?
 a. Bidding for ad words
  b. Pay-per-click
  c. I-Traffic Index
  d. Pop-under ads

Question 2

The set of brands that comes to mind when a category is mentioned is referred to as .
 a. an external search
  b. conversion
  c. cognitive dissonance
  d. an evoked set


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mcarey591

  • Sr. Member
  • ****
  • Posts: 365
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


OSWALD

  • Member
  • Posts: 580
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ASDFGJLO

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Possible Causes of Abnormal Specific Gravity Possible Causes of Abnormal Specific Gravity
Basic principle of target-probe hybridization in microarray chips. Basic principle of target-probe hybridization in microarray chips.
Walk around the head of the table to the left side and reach across to perform threecount stroking ... Walk around the head of the table to the left side and reach across to perform threecount stroking ...
Site-specific recombination, establishing lysogeny in bacteriophage l Site-specific recombination, establishing lysogeny in bacteriophage l
Target lesions Target lesions
Levels of Organization Levels of Organization
Video: Bone tissue types - compact and spongy

For a complete list of videos, visit our video library