This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: An organization needs to reach out to a specific target audience, and has decided that it wants to ... (Read 144 times)

OSWALD

  • Hero Member
  • *****
  • Posts: 580
on: Jun 29, 2018
An organization needs to reach out to a specific target audience, and has decided that it wants to use social media advertising to do so. It wants to buy specific keywords to accurately target the audience who would want to see these ads. The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy. Which of the following advertising revenue models would best suit the organizations's needs?
 a. Bidding for ad words
  b. Pay-per-click
  c. I-Traffic Index
  d. Pop-under ads

Question 2

The set of brands that comes to mind when a category is mentioned is referred to as .
 a. an external search
  b. conversion
  c. cognitive dissonance
  d. an evoked set


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mcarey591

  • Sr. Member
  • ****
  • Posts: 365
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


OSWALD

  • Member
  • Posts: 580
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Chelseyj.hasty

  • Member
  • Posts: 319
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

The intermediate-disturbance hypothesis of community organization. The intermediate-disturbance hypothesis of community organization.
Blood-typing and cross-reactions: The blood type depends on the presence of surface antigens (agglut Blood-typing and cross-reactions: The blood type depends on the presence of surface antigens (agglut
Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing
Typical Organization of the CPT Manual Typical Organization of the CPT Manual
Prostate-specific antigen test. Prostate-specific antigen test.
Cell Membrane Organization Cell Membrane Organization
Video: Chemical Equilibrium between N2O4 (colorless gas) and NO2 (brown gas)

For a complete list of videos, visit our video library