This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: An organization needs to reach out to a specific target audience, and has decided that it wants to ... (Read 122 times)

OSWALD

  • Hero Member
  • *****
  • Posts: 580
on: Jun 29, 2018
An organization needs to reach out to a specific target audience, and has decided that it wants to use social media advertising to do so. It wants to buy specific keywords to accurately target the audience who would want to see these ads. The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy. Which of the following advertising revenue models would best suit the organizations's needs?
 a. Bidding for ad words
  b. Pay-per-click
  c. I-Traffic Index
  d. Pop-under ads

Question 2

The set of brands that comes to mind when a category is mentioned is referred to as .
 a. an external search
  b. conversion
  c. cognitive dissonance
  d. an evoked set


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mcarey591

  • Sr. Member
  • ****
  • Posts: 365
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


OSWALD

  • Member
  • Posts: 580
Reply 2 on: Jun 29, 2018
Excellent

T4T

  • Member
  • Posts: 348
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Proteomes and their relationship to cell structure, function, and organization. Proteomes and their relationship to cell structure, function, and organization.
PCR primers detect and amplify a specific genomic region PCR primers detect and amplify a specific genomic region
Biology Is Studied at Many Levels of Organization (Part 2) Biology Is Studied at Many Levels of Organization (Part 2)
Sitting up allows an infant to reach and grasp with one hand, but the process by which reaching ... Sitting up allows an infant to reach and grasp with one hand, but the process by which reaching ...
When a Tornado Strikes: Social Organization Following a Natural Disaster When a Tornado Strikes: Social Organization Following a Natural Disaster
Time course for antibodies to the EBV viral–specific antigens. Time course for antibodies to the EBV viral–specific antigens.
Video: Role of transport in a cell

For a complete list of videos, visit our video library