This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: An organization needs to reach out to a specific target audience, and has decided that it wants to ... (Read 145 times)

OSWALD

  • Hero Member
  • *****
  • Posts: 580
on: Jun 29, 2018
An organization needs to reach out to a specific target audience, and has decided that it wants to use social media advertising to do so. It wants to buy specific keywords to accurately target the audience who would want to see these ads. The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy. Which of the following advertising revenue models would best suit the organizations's needs?
 a. Bidding for ad words
  b. Pay-per-click
  c. I-Traffic Index
  d. Pop-under ads

Question 2

The set of brands that comes to mind when a category is mentioned is referred to as .
 a. an external search
  b. conversion
  c. cognitive dissonance
  d. an evoked set


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mcarey591

  • Sr. Member
  • ****
  • Posts: 365
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


OSWALD

  • Member
  • Posts: 580
Reply 2 on: Jun 29, 2018
Excellent

Bigfoot1984

  • Member
  • Posts: 321
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Probes can be used to detect specific macromolecules Probes can be used to detect specific macromolecules
But tortoises on lusher islands where grass is plentiful and the need to reach into trees not so fre But tortoises on lusher islands where grass is plentiful and the need to reach into trees not so fre
When a Tornado Strikes: Social Organization Following a Natural Disaster When a Tornado Strikes: Social Organization Following a Natural Disaster
The target lambda on this vehicle is slightly lower than 1.0 indicating that the PCM is attempting ... The target lambda on this vehicle is slightly lower than 1.0 indicating that the PCM is attempting ...
Location and organization of the spinal cord Location and organization of the spinal cord
Tissue-specific enhancer action Tissue-specific enhancer action
Video: Introduction to Photolithography - WC, BLF, PA, Hard and Soft baking

For a complete list of videos, visit our video library