« previous next »

Author Question: The higher the product involvement, the _____ the need for marketing communications. a. greater c. ... (Read 33 times)

aabwk4

  • Hero Member
  • *****
  • Posts: 593
on: Jun 29, 2018
The higher the product involvement, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.

Question 2

If the difference between actual and potential sales is large, then much of the market is _____.
 a. competitive c. saturated
  b. undeserved d. None of the above.


ashely1112

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Products that create involvement are likely to motivate consumers to seek information about the product.

Answer to Question 2

B
Market potential considers the difference between actual and potential sales.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

The greater honeyguide, Indicator indicator. The greater honeyguide, Indicator indicator.
When parents actively support higher education, their children achieve more in their future careers. When parents actively support higher education, their children achieve more in their future careers.
In older adults, higher education is related to higher levels of ego development. In older adults, higher education is related to higher levels of ego development.
Community colleges have opened higher education to millions of students who would not otherwise have ... Community colleges have opened higher education to millions of students who would not otherwise have ...
The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007). The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007).
Find the derivative using the product rule Find the derivative using the product rule
Video: Transferring genes into plants Animation

For a complete list of videos, visit our video library