« previous next »

Author Question: Which marketing communications objective is to achieve a certain level of purchases in a given ... (Read 22 times)

joesmith1212

  • Hero Member
  • *****
  • Posts: 549
on: Jun 29, 2018
Which marketing communications objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment)?
 a. brand feel c. brand sales
  b. brand do d. brand repeat

Question 2

Which marketing communications objective is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product?
 a. brand learn c. brand do
  b. brand feel d. brand sales


bfulkerson77

  • Sr. Member
  • ****
  • Posts: 331
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of brand repeat

Answer to Question 2

C
Definition of brand do objective


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

The central dogma of genetics at the molecular level. The central dogma of genetics at the molecular level.
Nuclear division at the DNA level Nuclear division at the DNA level
Skin signs are objective evidence of an illness or disorder. They can be seen, measured, or felt. Skin signs are objective evidence of an illness or disorder. They can be seen, measured, or felt.
When parents actively support higher education, their children achieve more in their future careers. When parents actively support higher education, their children achieve more in their future careers.
Higher-Level Thinking Skills Used in Massage Therapy Higher-Level Thinking Skills Used in Massage Therapy
Rapid sea level rise Rapid sea level rise
Video: Structures that affect circulation - arterioles and vasomotor responses and venous return

For a complete list of videos, visit our video library