Which marketing communications objective is to achieve a certain ...

[joesmith1212]

Which marketing communications objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment)?
 a. brand feel c. brand sales
  b. brand do d. brand repeat

Question 2

Which marketing communications objective is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product?
 a. brand learn c. brand do
  b. brand feel d. brand sales

[bfulkerson77]

Answer to Question 1

D
Definition of brand repeat

Answer to Question 2

C
Definition of brand do objective