This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Within marketing research, heterogeneity is generally used to refer to a. differences in behavior c. ... (Read 16 times)

michelleunicorn

  • Hero Member
  • *****
  • Posts: 565
on: Jun 29, 2018
Within marketing research, heterogeneity is generally used to refer to
 a. differences in behavior c. differences in outcome
  b. differences in sensitivity d. differences in characteristics

Question 2

A variable that is coded as either zero or one and that has two distinct levels is called a(n) _____.
 a. regression variable
  b. dummy variable
  c. MANOVA variable
  d. ANOVA variable


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

l.stuut

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
In marketing research, it is primarily differences in sensitivity or responsiveness that is called heterogeneity. This is beta or coefficient heterogeneity.

Answer to Question 2

B


michelleunicorn

  • Member
  • Posts: 565
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

upturnedfurball

  • Member
  • Posts: 334
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Generally, the total tax burden in the United States is much lower than that of other industrialize Generally, the total tax burden in the United States is much lower than that of other industrialize
Recent research suggests that zinc lozenges and nasal gels may help reduce the severity Recent research suggests that zinc lozenges and nasal gels may help reduce the severity
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Juvenile buzzard being weighed for research Juvenile buzzard being weighed for research
Refer to Scenario 3.1. If the price of potato chips is $0.50 and the price of Cola is $4.00, ... Refer to Scenario 3.1. If the price of potato chips is $0.50 and the price of Cola is $4.00, ...
RESEARCH TECHNIQUE RESEARCH TECHNIQUE
Video: Medullary osmotic gradient - influencing factors

For a complete list of videos, visit our video library