With the help of fMRI, the researcher can see what consumers are ...

[LCritchfi]

With the help of fMRI, the researcher can see what consumers are really viewing when they see an advertisement, a package design, or website.
 
 Indicate whether the statement is true or false

Question 2

The Heckman model can be thought of in terms of two equations: a selection model and a prediction model..
 
 Indicate whether the statement is true or false

[kjo;oj]

Answer to Question 1

F

Answer to Question 2

T
Selection describes whether the variable is seen, and the prediction involves how well it predicts.