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Author Question: With the help of fMRI, the researcher can see what consumers are really viewing when they see an ... (Read 97 times)

LCritchfi

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on: Jun 29, 2018
With the help of fMRI, the researcher can see what consumers are really viewing when they see an advertisement, a package design, or website.
 
 Indicate whether the statement is true or false

Question 2

The Heckman model can be thought of in terms of two equations: a selection model and a prediction model..
 
 Indicate whether the statement is true or false


kjo;oj

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

T
Selection describes whether the variable is seen, and the prediction involves how well it predicts.


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