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Author Question: Discuss the basic criteria a questionnaire must fulfill to be useful in ... (Read 58 times)

Pineappleeh

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Discuss the basic criteria a questionnaire must fulfill to be useful in research.

Question 2

Marketing objectives are stated in relation to all of the following except
 a. loyal users c. typical users
  b. competitive users d. swing users



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joewallace

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Answer to Question 1

For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of relevance and accuracy. A questionnaire is relevant to the extent that all information collected addresses a research question that will help the decision maker address the current business problem. Accuracy means that the information is reliable and valid.

Answer to Question 2

C
Marketing objectives are stated in relation to selected target markets.




Pineappleeh

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Reply 2 on: Jun 29, 2018
Gracias!


cici

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Reply 3 on: Yesterday
Excellent

 

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