Discuss the basic criteria a questionnaire must fulfill to be ...

[Pineappleeh]

Discuss the basic criteria a questionnaire must fulfill to be useful in research.

Question 2

Marketing objectives are stated in relation to all of the following except
 a. loyal users c. typical users
  b. competitive users d. swing users

[joewallace]

Answer to Question 1

For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of relevance and accuracy. A questionnaire is relevant to the extent that all information collected addresses a research question that will help the decision maker address the current business problem. Accuracy means that the information is reliable and valid.

Answer to Question 2

C
Marketing objectives are stated in relation to selected target markets.

[Pineappleeh]

TYSM

[ricroger]

Thanks for the timely response, appreciate it