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Author Question: Discuss the basic criteria a questionnaire must fulfill to be useful in ... (Read 19 times)

Pineappleeh

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on: Jun 29, 2018
Discuss the basic criteria a questionnaire must fulfill to be useful in research.

Question 2

Marketing objectives are stated in relation to all of the following except
 a. loyal users c. typical users
  b. competitive users d. swing users


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joewallace

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Reply #1 on: Jun 29, 2018
Answer to Question 1

For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of relevance and accuracy. A questionnaire is relevant to the extent that all information collected addresses a research question that will help the decision maker address the current business problem. Accuracy means that the information is reliable and valid.

Answer to Question 2

C
Marketing objectives are stated in relation to selected target markets.


Pineappleeh

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

ghepp

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Reply 3 on: Yesterday
Wow, this really help

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