Author Question: It is the __________ that should drive channel design. a. structure of competitive channels b. ... (Read 92 times)

krzymel · **on:** Jun 29, 2018

It is the __________ that should drive channel design.
a. structure of competitive channels
b. level of costs
c. needs and wants of the market being targeted
d. length, breadth, and intensity of channel structure
e. the proclivities of prospective channel members

Question 2

Volvo uses a
a. global standardization strategy. c. modular adaptation strategy.
b. regional standardization strategy. d. core product strategy.

orangecrush · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

D
Volvo uses a core product strategy. It has a very similar core product in every market; however, it offers air conditioning as a standard feature for the U.S. market.