It is the __________ that should drive channel design. a. ...

[krzymel]

It is the __________ that should drive channel design.
 a. structure of competitive channels
  b. level of costs
  c. needs and wants of the market being targeted
  d. length, breadth, and intensity of channel structure
  e. the proclivities of prospective channel members

Question 2

Volvo uses a
 a. global standardization strategy. c. modular adaptation strategy.
  b. regional standardization strategy. d. core product strategy.

[orangecrush]

Answer to Question 1

C

Answer to Question 2

D
Volvo uses a core product strategy. It has a very similar core product in every market; however, it offers air conditioning as a standard feature for the U.S. market.

[krzymel]

Gracias!

[Joy Chen]

Excellent