Author Question: According to the text, the concept of role is of use to the channel manager because it: a. Is based ... (Read 19 times)

ETearle · **on:** Jun 29, 2018

According to the text, the concept of role is of use to the channel manager because it:
a. Is based on expert power and therefore helps him/her to control channel member behavior.
b. Helps him/her to describe motives of channel members.
c. Provides him/her with insight into the constraints under which channel members operate.
d. Helps to better understand the power of megadealers'.
e. Provides insight into actions that lead to conflict.

Question 2

Using indirect exporting does not require market expertise.

Indicate whether the statement is true or false

LegendaryAnswers · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

T
Using indirect exporting does not require market expertise, nor a long-term commitment to the international market. The intermediaries that the company sells through have the required market expertise.