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Author Question: According to the text, the concept of role is of use to the channel manager because it: a. Is based ... (Read 31 times)

ETearle

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on: Jun 29, 2018
According to the text, the concept of role is of use to the channel manager because it:
 a. Is based on expert power and therefore helps him/her to control channel member behavior.
  b. Helps him/her to describe motives of channel members.
  c. Provides him/her with insight into the constraints under which channel members operate.
  d. Helps to better understand the power of megadealers'.
  e. Provides insight into actions that lead to conflict.

Question 2

Using indirect exporting does not require market expertise.
 
 Indicate whether the statement is true or false


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LegendaryAnswers

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T
Using indirect exporting does not require market expertise, nor a long-term commitment to the international market. The intermediaries that the company sells through have the required market expertise.


ETearle

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Reply 2 on: Jun 29, 2018
Gracias!

ghepp

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Reply 3 on: Yesterday
Wow, this really help

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