In resolving channel conflict, the channel manager should:
a. Compromise only when the other party involved is a larger or more powerful firm.
b. Leave it alone as it usually dissipates across time and interfering tends to make things worse.
c. Consider a peace conference to jointly solve the problem.
d. Use informal inquiries to determine the cause of the conflict.
e. Consider using other providers to carry out channel tasks.
Question 2
Companies that use a(n) ___________________ _ targeting strategy identify, or even create, market segments that want different benefits from a product and target them with different brands, using different marketing strategies.
Fill in the blank(s) with correct word
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