This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Retailers like to sell their own brands because of all of the following except: a. Gross margins are ... (Read 69 times)

Collmarie

  • Hero Member
  • *****
  • Posts: 569
on: Jun 29, 2018
Retailers like to sell their own brands because of all of the following except:
 a. Gross margins are higher.
  b. They control their own destiny.
  c. Competitive comparisons are more difficult.
  d. They are exclusive to the retailer.
  e. Consumers prefer private label products.

Question 2

Both K-Mart and Mercedes-Benz use a price/quality positioning.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Joc

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

T
K-mart places emphasis on the value aspect of its offering. Mercedes-Benz, on the other hand, suggests that its product is the best money can buy. In both instances, the company is using a price/quality positioning strategy. Thus, both K-Mart and Mercedes-Benz use a price/quality positioning.


Collmarie

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
Excellent

tuate

  • Member
  • Posts: 332
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Gross food? Or an American MASTERPIECE? Gross food? Or an American MASTERPIECE?
Gross and fine motor development Gross and fine motor development
Milestones of Gross Motor Development in Toddlerhood Milestones of Gross Motor Development in Toddlerhood
Gross pay calculation. Gross pay calculation.
Leaf margins and air temperature Leaf margins and air temperature
Nitin earns $48,000 per year. Determine his gross earnings for each pay period if he is paid ... Nitin earns $48,000 per year. Determine his gross earnings for each pay period if he is paid ...
Video: T cell receptors

For a complete list of videos, visit our video library