This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Retailers like to sell their own brands because of all of the following except: a. Gross margins are ... (Read 29 times)

Collmarie

  • Hero Member
  • *****
  • Posts: 569
on: Jun 29, 2018
Retailers like to sell their own brands because of all of the following except:
 a. Gross margins are higher.
  b. They control their own destiny.
  c. Competitive comparisons are more difficult.
  d. They are exclusive to the retailer.
  e. Consumers prefer private label products.

Question 2

Both K-Mart and Mercedes-Benz use a price/quality positioning.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Joc

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

T
K-mart places emphasis on the value aspect of its offering. Mercedes-Benz, on the other hand, suggests that its product is the best money can buy. In both instances, the company is using a price/quality positioning strategy. Thus, both K-Mart and Mercedes-Benz use a price/quality positioning.


Collmarie

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

steff9894

  • Member
  • Posts: 337
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Gross Anatomy of a Long Bone Gross Anatomy of a Long Bone
Gross and fine motor development Gross and fine motor development
In The Gross Clinic (1875), by Thomas Eakins, Professor Samuel Gross’s team of surgeons cuts through In The Gross Clinic (1875), by Thomas Eakins, Professor Samuel Gross’s team of surgeons cuts through
Gross pay calculation. Gross pay calculation.
Nitin earns $48,000 per year. Determine his gross earnings for each pay period if he is paid ... Nitin earns $48,000 per year. Determine his gross earnings for each pay period if he is paid ...
Remote satellite monitoring of gross primary productivity across the United States. The differences Remote satellite monitoring of gross primary productivity across the United States. The differences
Video: Conjunctivitis

For a complete list of videos, visit our video library