Author Question: Retailers like to sell their own brands because of all of the following except: a. Gross margins are ... (Read 31 times)

Collmarie · **on:** Jun 29, 2018

Retailers like to sell their own brands because of all of the following except:
a. Gross margins are higher.
b. They control their own destiny.
c. Competitive comparisons are more difficult.
d. They are exclusive to the retailer.
e. Consumers prefer private label products.

Question 2

Both K-Mart and Mercedes-Benz use a price/quality positioning.

Indicate whether the statement is true or false

Joc · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

T
K-mart places emphasis on the value aspect of its offering. Mercedes-Benz, on the other hand, suggests that its product is the best money can buy. In both instances, the company is using a price/quality positioning strategy. Thus, both K-Mart and Mercedes-Benz use a price/quality positioning.