Retailers like to sell their own brands because of all of the ...

[Collmarie]

Retailers like to sell their own brands because of all of the following except:
 a. Gross margins are higher.
  b. They control their own destiny.
  c. Competitive comparisons are more difficult.
  d. They are exclusive to the retailer.
  e. Consumers prefer private label products.

Question 2

Both K-Mart and Mercedes-Benz use a price/quality positioning.
 
 Indicate whether the statement is true or false

[Joc]

Answer to Question 1

E

Answer to Question 2

T
K-mart places emphasis on the value aspect of its offering. Mercedes-Benz, on the other hand, suggests that its product is the best money can buy. In both instances, the company is using a price/quality positioning strategy. Thus, both K-Mart and Mercedes-Benz use a price/quality positioning.

[Collmarie]

Thanks for the timely response, appreciate it

[okolip]

Gracias!