The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.
A) no testing of ideas in advance, poor product quality, and poor sales training for employees
B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
E) poor use of social media, Fair and Square Pricing, and poor sales training for employees
Question 2
A KSA matrix is used to determine how well employees carry out the knowledge, skills, and abilities necessary for their tasks.
Indicate whether this statement is true or false.
(a) Uranium series dating uses the decay chain of radioactive uranium to stable lead.
Hokusai, The Great Wave off Kanagawa, from the series Thirty-Six Views of Mount Fuji.
Martha Rosler, Gladiators, from the series House Beautiful: Bringing the War Home. 2004
Kitagawa Utamaro, The Fickle Type, from the series Ten Physiognomies of Women.
Hokusai, Sunshu Ejiri, from the series Thirty-Six Views of Mount Fuji.
Belief that premarital sex is “not wrong at all,” Canada, 1975—2016 (in percent)