Service marketers must be concerned with four characteristics of services. What are they? Describe each.

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Author Question: Service marketers must be concerned with four characteristics of services. What are they? Describe each. (Read 29 times)

brutforce

Hero Member
Posts: 540

on: Mar 24, 2019

Service marketers must be concerned with four characteristics of services. What are they? Describe each.

Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7^th Edition

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nyrave

Sr. Member
Posts: 344

Reply #1 on: Mar 24, 2019

Answers will vary.

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brutforce

Hero Member
Posts: 540

Reply #2 on: Mar 24, 2019

Thanks

nyrave

Sr. Member
Posts: 344

Reply #3 on: Mar 24, 2019

Welcome

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