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Author Question: The "Joe Camel" campaign provides evidence of how targeted advertising impacts adolescents' (Read 42 times)

burchfield96

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Question 1

Studies finding that heavier exposure to sexual content on TV is related to earlier initiation of sexual intercourse are guided by which of the following theoretical frameworks?
◦ Cultivation Theory
◦ Social Learning Theory
◦ Uses and gratification approach
◦ Sensation seeking approach

Question 2

The "Joe Camel" campaign provides evidence of how targeted advertising impacts adolescents'
◦ cigarette brand choice.
◦ age to begin smoking.
◦ attitudes toward parents.
◦ realization of smoking risks.


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Marked as best answer by burchfield96 on Dec 31, 2020

wilsonbho

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burchfield96

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Reply 2 on: Dec 31, 2020
Gracias!


Liddy

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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