Question 1
Studies finding that heavier exposure to sexual content on TV is related to earlier initiation of sexual intercourse are guided by which of the following theoretical frameworks?
◦ Cultivation Theory
◦ Social Learning Theory
◦ Uses and gratification approach
◦ Sensation seeking approach
Question 2
The "Joe Camel" campaign provides evidence of how targeted advertising impacts adolescents'
◦ cigarette brand choice.
◦ age to begin smoking.
◦ attitudes toward parents.
◦ realization of smoking risks.