The foot-in-the-door technique is based on the ________ principle, whereas the door-in-the-face technique is based on the ________ principle.
A) scarcity;authority
B) friendship; social validation
C) commitment/consistency; reciprocation
D) liking; commitment/consistency
Question 2
The study by Freedman and Fraser (1966), in which housewives were called on the phone and asked for permission to have a consumer group come to their home and classify all their household products, is an example of
A) a laboratory experiment.
B) a field experiment.
C) systematic observation in naturally occurring settings.
D) participant observation.
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