The body of a proposal should
A) capture the reader's attention.
B) explain the complete details of the solution.
C) make whatever promises it takes to win the contract.
D) aggressively attack any other companies competing for the audience's business.
E) explain the advantages for your company if the proposal is accepted.
Question 2
The text of a proposal
A) must always follow the AIDA plan.
B) is usually presented in outline form.
C) consists of the introduction, body, and close.
D) should be italicized.
E) is always organized using the direct approach.
