An effective communicator knows how to select the best ...

[go.lag]

An effective communicator knows how to select the best combination of media and channels to reach his or her target audience. Identify the advantages and disadvantages of written medium with a digital channel.
 
  What will be an ideal response?

Question 2

When it comes to writing messages in today's business environment,
 
  A) digital messages trump written printed messages every time.
  B) printed messages are still preferred for formal correspondence or a court of law.
  C) email has completely replaced printed memos for all internal communication.
  D) printed messages are used primarily for negative messages.
  E) printed messages are becoming more casual.

[vickyvicksss]

Answer to Question 1

Answer: The advantages include all the advantages of written printed documents plus fast delivery, the ability to reach a geographically dispersed audience, and a flexibility of multiple formats and channels. Additionally there is an ability to line related and more in-depth information, an increased accessibility through broader sharing and more audience interaction through social media features. The digital channel can be limited in terms of reach and capability, and require Internet or mobile phone connectivity. There is also vulnerability to security and privacy. It is easy to overuse digital communication, and there may be productivity concerns with frequent interruptions and nonbusiness usage.

Answer to Question 2

Answer: B
Explanation: B) If you need a permanent, hard-copy record of your correspondence (especially in formal or legal situations), printed messages are still preferred and may be required.

[go.lag]

Thank you

[vickyvicksss]

Happy to help you