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Author Question: What is the difference between licensing and franchising?[br][br][b][color=#9E3EA8]Question ... (Read 141 times)

rosent76

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on: Jun 24, 2018
What is the difference between licensing and franchising?

Question 2

Describe two relatively low-risk methods of getting involved in international business.


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akudia

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Reply #1 on: Jun 24, 2018
Answer to Question 1

Licensing is selling the right to use some intangible property such as a process, trademark, or brand name, while franchising is selling the right to use a company name or business process in a specific way, usually involving selling a product or service.

Answer to Question 2

Students should describe indirect exporting, direct exporting, management contracting, licensing, or franchising.


rosent76

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Reply #2 on: Jun 24, 2018
Thank you :)


akudia

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Reply #3 on: Jun 24, 2018
Happy to help you


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