This topic contains a solution. Click here to go to the answer

Author Question: What is the difference between licensing and franchising?[br][br][b][color=#9E3EA8]Question ... (Read 136 times)

rosent76

  • Hero Member
  • *****
  • Posts: 516
What is the difference between licensing and franchising?

Question 2

Describe two relatively low-risk methods of getting involved in international business.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

akudia

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

Licensing is selling the right to use some intangible property such as a process, trademark, or brand name, while franchising is selling the right to use a company name or business process in a specific way, usually involving selling a product or service.

Answer to Question 2

Students should describe indirect exporting, direct exporting, management contracting, licensing, or franchising.




akudia

  • Sr. Member
  • ****
  • Posts: 347

 

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

For a complete list of videos, visit our video library