After doctors discovered that children who took aspirin for viral ...

[AEWBW]

After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome, St. Joseph brand aspirin repositioned their product for adults. This is an example of a company
 a. reducing clutter for brand image.
  b. reducing elaboration for a brand.
  c. protecting its brand image.
  d. creating a new brand name.
  e. reducing attention time and increasing processing efficiency.

Question 2

Empowerment involving small groups of employees from various departments in the firm who use brainstorming sessions to generate additional improvement suggestions is referred to as:
 a. enfranchisement.
 b. job involvement.
 c. business environment.
 d. quality circles.

[johnpizzaz]

Answer to Question 1

C

Answer to Question 2

d