After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome, St. Joseph brand aspirin repositioned their product for adults. This is an example of a company
a. reducing clutter for brand image.
b. reducing elaboration for a brand.
c. protecting its brand image.
d. creating a new brand name.
e. reducing attention time and increasing processing efficiency.
Question 2
Empowerment involving small groups of employees from various departments in the firm who use brainstorming sessions to generate additional improvement suggestions is referred to as:
a. enfranchisement.
b. job involvement.
c. business environment.
d. quality circles.
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