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Author Question: After doctors discovered that children who took aspirin for viral infections could develop deadly ... (Read 107 times)

AEWBW

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  • Posts: 579
on: Jun 28, 2018
After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome, St. Joseph brand aspirin repositioned their product for adults. This is an example of a company
 a. reducing clutter for brand image.
  b. reducing elaboration for a brand.
  c. protecting its brand image.
  d. creating a new brand name.
  e. reducing attention time and increasing processing efficiency.

Question 2

Empowerment involving small groups of employees from various departments in the firm who use brainstorming sessions to generate additional improvement suggestions is referred to as:
 a. enfranchisement.
 b. job involvement.
 c. business environment.
 d. quality circles.


johnpizzaz

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

d


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