Author Question: Providing customers with high-quality information is an activity that will help salespeople enhance ... (Read 144 times)

casperchen82 · **on:** Jun 28, 2018

Providing customers with high-quality information is an activity that will help salespeople enhance their relationships with those customers.

Indicate whether the statement is true or false

Question 2

____ reflects an emotional attachment as well as a business attachment to the service firm.
A) Customer retention
B) Frequency marketing
C) Aftermarketing
D) Relationship marketing
E) Customer loyalty