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Author Question: All of the following are components of a service firm's physical evidence except: A) exterior ... (Read 95 times)

jhjkgdfhk

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on: Jun 28, 2018
All of the following are components of a service firm's physical evidence except:
 A) exterior design.
  B) landscaping.
  C) firm brochures.
  D) signage.
  E) employee skill set.

Question 2

The basic assumption of __________ is that all customers in the market have similar needs and wants that can be reasonably satisfied with a single marketing program.
 A) holistic marketing
  B) mass marketing
  C) market concentration
  D) focused marketing
  E) single segment marketing


zacnyjessica

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

B


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