A buyer's perception of value is considered a trade-off between: ...

[j.rubin]

A buyer's perception of value is considered a trade-off between:
 A) product value and psychic cost.
  B) total customer value and total customer cost.
  C) image value and energy cost.
  D) service value and monetary cost.
  E) personnel value and time cost.

Question 2

Issues such as marketing's position and authority in a firm's hierarchy, the customer orientation of the firm, and the emphasis on short- or long-term planning are examples of which component of the internal environment?
 A) resource availability
  B) organizational structure
  C) marketing objectives
  D) marketing infrastructure
  E) marketing strategy

[nothere]

Answer to Question 1

B

Answer to Question 2

B

[j.rubin]

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[Alyson.hiatt@yahoo.com]

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