Author Question: When evaluating alternative channels, the critical element is to compare both systems on the basis ... (Read 92 times)

misspop · **on:** Jun 28, 2018

When evaluating alternative channels, the critical element is to compare both systems on the basis of:
A) customer service.
B) performance.
C) structure.
D) costs.
E) all of the answer choices.

Question 2

The primary reason for using more than one type of intermediary for the same product is:
A) the gross margin is not large.
B) the product tends toward technical complexity.
C) different market segments require different channel structures.
D) the product is not standard, but is closer to made-to-order.