This topic contains a solution. Click here to go to the answer

Author Question: Continuity programs have the greatest value when: a. the brand is new and needs to obtain new ... (Read 101 times)

iveyjurea

  • Hero Member
  • *****
  • Posts: 555
Continuity programs have the greatest value when:
 a. the brand is new and needs to obtain new customers.
 b. the brand is the leader by far in its category.
 c. competition is tough between brands and consumers can be persuaded to make more purchases of one brand to receive the rewards the program might offer.
 d. the brand has no competitors and is looking to make sure that they stay the only brand in town.

Question 2

A salesperson will use Transition questions to move the sales call from the rapport building stage to the needs discovery stage.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

AmberC1996

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

c

Answer to Question 2

F





 

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

For a complete list of videos, visit our video library