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Author Question: Continuity programs have the greatest value when: a. the brand is new and needs to obtain new ... (Read 55 times)

iveyjurea

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on: Jun 28, 2018
Continuity programs have the greatest value when:
 a. the brand is new and needs to obtain new customers.
 b. the brand is the leader by far in its category.
 c. competition is tough between brands and consumers can be persuaded to make more purchases of one brand to receive the rewards the program might offer.
 d. the brand has no competitors and is looking to make sure that they stay the only brand in town.

Question 2

A salesperson will use Transition questions to move the sales call from the rapport building stage to the needs discovery stage.
 
 Indicate whether the statement is true or false


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AmberC1996

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F


iveyjurea

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Reply #2 on: Jun 28, 2018
Thank you :)


AmberC1996

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Reply #3 on: Jun 28, 2018
Happy to help you


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