The mental-states, or formula approach, to personal selling ...

[meagbuch]

The mental-states, or formula approach, to personal selling assumes that buyers must be led through four mental states, which occur in this order:
 a. interest, attention, desire, action.
  b. attention, desire, interest, action.
  c. curiosity, interest, conviction, purchase.
  d. attention, interest, desire, action.
  e. listening, considering, aspiring, deciding.

Question 2

A radio button in an Internet survey is a space-saving device.
 
 Indicate whether the statement is true or false

[mfedorka]

Answer to Question 1

D

Answer to Question 2

false

[meagbuch]

Correct answers!

[mfedorka]

Great! Please up vote