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Author Question: The mental-states, or formula approach, to personal selling assumes that buyers must be led through ... (Read 83 times)

meagbuch

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The mental-states, or formula approach, to personal selling assumes that buyers must be led through four mental states, which occur in this order:
 a. interest, attention, desire, action.
  b. attention, desire, interest, action.
  c. curiosity, interest, conviction, purchase.
  d. attention, interest, desire, action.
  e. listening, considering, aspiring, deciding.

Question 2

A radio button in an Internet survey is a space-saving device.
 
 Indicate whether the statement is true or false



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mfedorka

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Answer to Question 1

D

Answer to Question 2

false





 

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