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Author Question: ___________ refers to the perception by consumers that a brand provides satisfaction beyond the cost ... (Read 19 times)

jman1234

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on: Jun 28, 2018
___________ refers to the perception by consumers that a brand provides satisfaction beyond the cost incurred to obtain that brand.
 a. Social meaning
 b. Differentiation
 c. Value
 d. Symbolic value

Question 2

Confidentiality means that information provided in the research will not be shared with others.
 
 Indicate whether the statement is true or false


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braelync

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

true


jman1234

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Reply #2 on: Jun 28, 2018
Thank you :)


braelync

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Reply #3 on: Jun 28, 2018
Happy to help you


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