If you ask the average person, What is marketing? you might hear something like, Marketers make people buy stuff they don't need and can't afford..
a. True
b. False
Indicate whether the statement is true or false
Question 2
Looking at metrics for a social media marketing campaign will generally show that:
a. Most platforms perform at about the same level for a given campaign.
b. Quantitative metrics outperform qualitative metrics.
c. Some platforms may perform significantly better than others in a given campaign.
d. Some platforms should be eliminated from the campaign.
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