Author Question: Poster panels are the type of billboards that are regularly seen alongside highways and in other ... (Read 35 times)

fahad · **on:** Jun 28, 2018

Poster panels are the type of billboards that are regularly seen alongside highways and in other heavily traveled locales.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is true regarding cost considerations when seeking a celebrity endorser?
a. The cost to acquire a celebrity endorser should not dictate the final choice.
b. The cost to acquire a celebrity endorser is not an important consideration.
c. A more costly celebrity endorser is usually worth the extra expense.
d. Cost should be considered only after all other factors are examined.
e. None of these are correct.