« previous next »

Author Question: Which of the following is NOT a characteristic by which completed promotion programs can be judged? ... (Read 52 times)

Tazate

  • Hero Member
  • *****
  • Posts: 532
on: Jun 28, 2018
Which of the following is NOT a characteristic by which completed promotion programs can be judged?
 a. eliteness
  b. effectiveness
  c. execution ease
  d. expense
  e. efficiency

Question 2

Edwin L. Artzt, former chairman and CEO of Procter & Gamble, draws an analogy between exercising and advertising. Explain the meaning of this analogy, particularly in reference to brand equity.


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

Mr. Artzt is pointing out that advertising, like exercising, is an investment in the future. Moreover, like exercise, it is easy to stop advertising or postpone it because there is no immediate penalty for the interruption. Advertising momentum is like exercise. Stop exercising, and you will lose conditioning and probably gain weight. Stop advertising, and your brand likely will lose some of its equity and market share as well.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Tazate

  • Hero Member
  • *****
  • Posts: 532
Reply #2 on: Jun 28, 2018
Thank you


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Individuals are never “cured” of addictions. Instead, they learn how to manage their disease to lead healthy, balanced lives.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Hartmann's mountain zebra resting, showing its characteristic essentially unbarred belly Hartmann's mountain zebra resting, showing its characteristic essentially unbarred belly
An appointment schedule with a completed matrix. An appointment schedule with a completed matrix.
The number of words correctly completed in the New York Times crossword puzzle increases with age ... The number of words correctly completed in the New York Times crossword puzzle increases with age ...
Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition) Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
A graphic depiction of predisposing alleles characteristic of a threshold trait within a population, A graphic depiction of predisposing alleles characteristic of a threshold trait within a population,
Chromatin states, gene content, and characteristic histone modifications Chromatin states, gene content, and characteristic histone modifications
Video: Hormonal regulation of pregnancy - week 1

For a complete list of videos, visit our video library