« previous next »

Author Question: Which of the following is NOT a characteristic by which completed promotion programs can be judged? ... (Read 39 times)

Tazate

  • Hero Member
  • *****
  • Posts: 532
on: Jun 28, 2018
Which of the following is NOT a characteristic by which completed promotion programs can be judged?
 a. eliteness
  b. effectiveness
  c. execution ease
  d. expense
  e. efficiency

Question 2

Edwin L. Artzt, former chairman and CEO of Procter & Gamble, draws an analogy between exercising and advertising. Explain the meaning of this analogy, particularly in reference to brand equity.


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

Mr. Artzt is pointing out that advertising, like exercising, is an investment in the future. Moreover, like exercise, it is easy to stop advertising or postpone it because there is no immediate penalty for the interruption. Advertising momentum is like exercise. Stop exercising, and you will lose conditioning and probably gain weight. Stop advertising, and your brand likely will lose some of its equity and market share as well.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Tazate

  • Hero Member
  • *****
  • Posts: 532
Reply #2 on: Jun 28, 2018
Thank you


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Dinoflagellates of the supergroup Alveolata and their characteristic alveoli. Dinoflagellates of the supergroup Alveolata and their characteristic alveoli.
Emphysema. (a) Illustration comparing normal lungs and emphysemic lungs. The inserts illustrate how Emphysema. (a) Illustration comparing normal lungs and emphysemic lungs. The inserts illustrate how
A completed CMS-1500 (02/12) claim form. A completed CMS-1500 (02/12) claim form.
A diploma or certificate is proof of education completed. A diploma or certificate is proof of education completed.
Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition) Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
(a) The characteristic karyotype of Klinefelter syndrome. (b) The young man (left) in these photos h (a) The characteristic karyotype of Klinefelter syndrome. (b) The young man (left) in these photos h
Video: Role of the respiratory system - effect of altered ventilation rates

For a complete list of videos, visit our video library