« previous next »

Author Question: Which of the following is NOT a characteristic by which completed promotion programs can be judged? ... (Read 75 times)

Tazate

  • Hero Member
  • *****
  • Posts: 532
on: Jun 28, 2018
Which of the following is NOT a characteristic by which completed promotion programs can be judged?
 a. eliteness
  b. effectiveness
  c. execution ease
  d. expense
  e. efficiency

Question 2

Edwin L. Artzt, former chairman and CEO of Procter & Gamble, draws an analogy between exercising and advertising. Explain the meaning of this analogy, particularly in reference to brand equity.


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

Mr. Artzt is pointing out that advertising, like exercising, is an investment in the future. Moreover, like exercise, it is easy to stop advertising or postpone it because there is no immediate penalty for the interruption. Advertising momentum is like exercise. Stop exercising, and you will lose conditioning and probably gain weight. Stop advertising, and your brand likely will lose some of its equity and market share as well.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Tazate

  • Hero Member
  • *****
  • Posts: 532
Reply #2 on: Jun 28, 2018
Thank you


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Flower part number is a characteristic difference between monocots and eudicots (a) Flowers and buds Flower part number is a characteristic difference between monocots and eudicots (a) Flowers and buds
Mackerel tabby, showing the characteristic "M" on its forehead. Mackerel tabby, showing the characteristic "M" on its forehead.
SpaceShipOne completed the first manned private spaceflight in 2004, reaching an altitude of 100.124 SpaceShipOne completed the first manned private spaceflight in 2004, reaching an altitude of 100.124
Young boy with characteristic nasal crease from the repeated action of the “nasal salute” caused ... Young boy with characteristic nasal crease from the repeated action of the “nasal salute” caused ...
Chromatin fibers characteristic of the interphase nucleus Chromatin fibers characteristic of the interphase nucleus
A graphic depiction of predisposing alleles characteristic of a threshold trait within a population, A graphic depiction of predisposing alleles characteristic of a threshold trait within a population,
Video: Blood Test Basics

For a complete list of videos, visit our video library