« previous next »

Author Question: Which of the following is NOT a characteristic by which completed promotion programs can be judged? ... (Read 96 times)

Tazate

  • Hero Member
  • *****
  • Posts: 532
on: Jun 28, 2018
Which of the following is NOT a characteristic by which completed promotion programs can be judged?
 a. eliteness
  b. effectiveness
  c. execution ease
  d. expense
  e. efficiency

Question 2

Edwin L. Artzt, former chairman and CEO of Procter & Gamble, draws an analogy between exercising and advertising. Explain the meaning of this analogy, particularly in reference to brand equity.


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

Mr. Artzt is pointing out that advertising, like exercising, is an investment in the future. Moreover, like exercise, it is easy to stop advertising or postpone it because there is no immediate penalty for the interruption. Advertising momentum is like exercise. Stop exercising, and you will lose conditioning and probably gain weight. Stop advertising, and your brand likely will lose some of its equity and market share as well.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Tazate

  • Hero Member
  • *****
  • Posts: 532
Reply #2 on: Jun 28, 2018
Thank you


ktidd

  • Sr. Member
  • ****
  • Posts: 319
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Dinoflagellates of the supergroup Alveolata and their characteristic alveoli. Dinoflagellates of the supergroup Alveolata and their characteristic alveoli.
Flower part number is a characteristic difference between monocots and eudicots (a) Flowers and buds Flower part number is a characteristic difference between monocots and eudicots (a) Flowers and buds
Hartmann's mountain zebra resting, showing its characteristic essentially unbarred belly Hartmann's mountain zebra resting, showing its characteristic essentially unbarred belly
Conjunctivitis, with the characteristic “pinkeye” appearance. A yellow crusty exudate is also common Conjunctivitis, with the characteristic “pinkeye” appearance. A yellow crusty exudate is also common
Patient teaching: health promotion to prevent osteroporosis in women Patient teaching: health promotion to prevent osteroporosis in women
A car wash reduced the price of a basic wash as a promotion and test of the market. With the ... A car wash reduced the price of a basic wash as a promotion and test of the market. With the ...
Video: Dissociative Disorders (Part 2)

For a complete list of videos, visit our video library