Critics of couponing claim that coupons are wasteful and may ...

[RYAN BANYAN]

Critics of couponing claim that coupons are wasteful and may actually increase prices of consumer goods.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is an example of a marcom goal from which marcom objectives can be derived?
 a. Facilitate the successful introduction of new brands.
  b. Create brand awareness.
  c. Increase customer loyalty.
  d. Generate sales leads.
  e. All of these are correct.

[scikid]

Answer to Question 1

True

Answer to Question 2

e